When major decisions occur within companies, many times they take place without the input from key stakeholder groups. Don’t believe it? Well, the sound of quick backpedaling following a major announcement is just one indication that decisions were reached in silos with little to no input from customers, vendors, shareholders, employees or even the company’s [...]

(This is Part 1 in a series of posts about the role communication plays in the top company offices) Whether small or large in size, every company’s brand and its corporate reputation are interconnected. A company with a well-known brand and good reputation has a dollar value, but it also has significant intangible value. The [...]