Ford saw it coming.  Years before the crisis in the automotive industry, Ford Motor Company began taking steps to position themselves for challenges in the marketplace.  The remake of Ford became the latest chapter in The Ford Story and another success in the proud tradition of the greatest American automaker in history.

During these last few years, Ford accomplished a great deal.  They reconnected the brand to the grassroots and survived the government bailout without taking bailout money.  They streamlined their brands and produced best-in-class products.  Most significantly, they reconnected to the community through numerous programs and technology innovations.

Impact Management was hired by Ford in 2006 to manage their public relations effort and community outreach for the entire southeastern United States.  Additionally, we launched every new vehicle since 2007, managed daily media relations, and acted as spokespeople at major events.

Ford is back because of their award winning products, sound business model, and comprehensive communication strategy.  Their technology and innovation are trendsetters and their PR effort is… Built Ford Tough.

This entry was posted on Monday, April 11th, 2011 at 3:31 pm and is filed under Results. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.